{01} THE IDEA
Excellerate are a world-class CRO, but their old site didn't match the precision, professionalism or scale of their work. The goal was to redesign their digital presence so it felt as credible and high-calibre as the research they deliver, clean science, clear communication, zero fluff.
{02} THE CHALLENGE
CRO sites often fall into two traps: too corporate or too complicated. Excellerate needed a balance, a site that scientists trust, but one that decision-makers can instantly understand. They also needed a consistent visual system they could use beyond the website.
{03} OUR APPROACH
Custom scientific iconography, improved structure, and a tone that explains what they do without jargon.
Alongside the site, we created reusable social templates, newsletter designs and ongoing marketing support including paid ads to help them reach the right scientific teams with the right message.
+98.7%
Pages Per Session
With detailed service sections, users read more about their offering.
+11.6%
User Sessions
The new website attracts more potential customers.
+21%
Google Impressions
Optimised content and clearer messaging increased their presence in Google Search results.
1/2
Page Load Time
Thanks to cutting edge optimisation, we've cut the page loading time in half.