You're here because you're tired of bloated "creative" web design that misses the point. We strip away the gimmicks to build logic-led websites that prioritise user clarity and conversion over creative guesswork.
No account managers, no middlemen, no filler. Just direct access to the web design experts building a high-performance site that works as hard as you do.
Stop losing users to poor structure and unclear journeys. Get a site built around logic, clarity, and friction-free flows that guide people toward action.
Get a clean, consistent interface that feels sharp and professional on every screen. No visual noise. Just clear hierarchy and design that supports performance.
Your E-commerce store loses sales because of friction. We strip away the clutter and bloated features to focus on one thing: getting people through your checkout.
Logic before web design. We map your entire user journey and solve the flow before a single line of code is written.
Your site shouldn't break on a phone. We build for every screen from the start, ensuring your brand stays functional and professional wherever it's viewed.
End the cycle of inconsistent structures and technical debt. We create scalable frameworks that make your future updates faster, cheaper, and much easier to manage.
Because We Hate Agencies Too.
We dive deep into your business logic and your users to ensure every design choice is intentional. If a feature doesn't serve a purpose, it doesn't make the cut.
You're done with account managers and so are we. 628 is founder led giving you direct access to the experts building your site. It's faster, sharper, and keeps the bulls**t to an absolute minimum.
Agencies love to pitch with seniors who you'll never see again. 628 don't. From complex UX wireframes to scalable design systems, your project is handled by the same experts who actually design your site.
Forget design awards and "pay for a table" trophies. 628 are here to design a site that works for you. We focus on utility and measurable impact on your bottom line. We only succeed when you do.
Build it.
With us.
Tell us what's holding your business back. We'll work with you to design and build what fixes it.
Luke Jagger
Founder and Lead Designer