Pennine Gymnastics.

Pennine Gymnastics

{01} THE IDEA

Give Pennine Gymnastics a brand and website that feels as fun, energetic and welcoming as the club itself.

Pennine wanted to modernise their look and make it easier for parents to find classes, book sessions and understand what the club offers.

The goal was simple: clearer information, smoother bookings and a brand that feels playful without being childish.

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{02} THE CHALLENGE

Gymnastics clubs usually have messy sites, confusing calendars and zero personality.

Parents are busy. They need quick answers: What classes are available? Is there space? How do I book?

Pennine needed a site that made all of this simple, plus a brand update that felt friendly, bright and confident without losing the club’s identity.

Pennine Gymnastics

{03} OUR APPROACH

We refreshed the brand with a more modern, playful visual system and rebuilt the website with a focus on clarity and ease of use.

Every page guides parents to the right class with clean layouts, bright colours and simple navigation.

Behind the scenes, we built a custom admin where staff can manage classes, timetables, course blocks and bookings all in one place. Real-time availability, smoother scheduling, fewer phone calls.

+63%

Google Search Clicks

After two months since launch of new website

+28%

Higher Search Positions

For service specific keywords on Google Search

+23%

Performance Score

In Google Lighthouse assessment for desktop and mobile

+14%

Course Bookings

Per month since launch of new website