{01} THE IDEA
Pursue had already refreshed their brand, but the website no longer matched who they were becoming.
The goal was clear: present a sharper, more confident business, clearly communicate their AI-led approach, and position them as a forward-thinking alternative in a crowded recruitment space.
{02} THE CHALLENGE
Pursue Talent wanted the opposite: something clean, modern and tech-forward without losing the human side of what they do.
The challenge was to use their new visual identity in a way that felt premium and purposeful, not gimmicky, while keeping the experience simple for both clients and candidates.
{03} OUR APPROACH
The site was rebuilt around clarity: what they offer, who they help and why their approach works. We focused on simple flows for both sides of the hiring process, with clear calls to action and fast, easy navigation.
Everything was designed to feel forward-thinking without slipping into AI clichés — just clean, direct, confident.
2.2X
Clicks
Since launch of new website
+33%
Impressions
A healthy increase in visibility across all search sites
+79%
CTR
Near double click-through rate compared to previous site
+50%
Search Position
Results for targeted keywords appear 50% higher in Google Search results