Built in the open, and judged on what it returns.
Every project is different. The way we run one is always the same: work out what the thing has to achieve, agree exactly what gets built, watch it come together, then find out whether it did.
— There is a method to it.
Step 01
An hour on what the business actually needs, in the studio if that suits you and on a call if it doesn't. We work out what the problem is costing you, and whether fixing it earns that back. Free, and worth having whether or not you hire us.
Step 02
Structure, journeys and scope, written down while changing them is still free. Then a fixed price before anything gets designed, so the number at the end is the number at the start.
Step 03
In step rather than in sequence, with a preview link as soon as there is something to look at. You watch it take shape and steer it as we go, so what you sign off is what you have been shaping for weeks.
Step 04
Measurement set up properly, then we watch how people use it and keep making it better. 88% of our clients keep us on afterwards, which is the number we would want to see.


We run projects the way we would want one run for us. You know what it is meant to achieve before we start, you can see it taking shape the whole way through, and you can change your mind while changing it is still free.
The free call means we know what the problem is worth solving before anyone quotes for it. The fixed price means you can plan around it. The preview link means the thing you sign off is the thing you have been watching for weeks. Simple enough, and exactly what we would want ourselves.
Luke & Kryspin
628 Studio Founders
Build it.
With us.
Tell us what's holding your business back. We'll work with you to design and build what fixes it.
Luke Jagger
Co-Founder & Lead Designer