We're based in Leicester, so the businesses we help you outrank are often ones we know. No jargon, no lock-in, and honest reporting on what's actually moving.
Free 30 minutes. No pitch, no obligation.
Most Leicester sites we look at are held back by the same fixable things. Slow pages. Titles that describe nothing. A structure search engines struggle to follow. Content written for the company rather than the customer.
We fix those first, because they're cheap and they compound. Then we work on being the best answer for the searches that actually bring you work, in Leicester or across Leicestershire.
We're based in Leicester and Huddersfield, and we work with businesses across the Midlands, Yorkshire and a fair way beyond. Happy to meet in person if that helps, happy to keep it to a call if it doesn't.

This is probably you if
- You're invisible for the things you'd most like to be found for.
- Traffic is drifting down and nobody can say why.
- Competitors with worse work rank above you.
- You've been sold SEO before and are wary of it.
Sound familiar? We'll tell you honestly whether we can help.
Tell us what's going onWhat that involves
The technical side of SEO
Speed, and making sure search engines can read the site properly. The unglamorous groundwork that decides whether your content gets a fair hearing.
Local SEO
Google Business Profiles, citations and location pages, for businesses whose customers are nearby.
Content
Pages that answer the question properly, written for people rather than stuffed for robots.
Site audits
A prioritised list of what's holding you back, with the biggest wins first.
Internal linking
Making sure your important pages are actually reachable and clearly related.
Reporting
Rankings, traffic and enquiries, with plain commentary on what changed and why.
“Kryspin and Luke built the system the club runs on: classes, timetables, course blocks and bookings in one place, with parents able to book a spot themselves instead of ringing us. They were very professional, responsive, and transparent throughout the project. I would highly recommend them to anyone looking for a reliable and experienced software engineering or website designing company.”
Greg Johnston Owner of Pennine GymnasticsMeet the people who'll actually do the work.
No account managers relaying messages. You talk to the people building the thing.
The Studio

Charlotte Daw
Design & UX Director

Ollie Beckwith
Full Stack Developer

Daniel Reilly
Full Stack Developer

Roger Smith
Growth Specialist
Related services
Technical SEO
The unglamorous half of search: whether Google can crawl your site, read it, and load it before somebody gives up.
Read moreSEO & Google Ads
Running both together, by one team, so what the ads learn about your customers goes straight into the pages that have to earn their own traffic.
Read moreSEO Leicester
Search work for Leicester businesses, run from a studio in the city and reported on enquiries rather than positions.
Read moreWhy people choose us.
Plenty of studios can build you a website. Here's what tends to make the difference.
Design and engineering, one team
The people who name it and draw it sit with the people who build it. No handover between two suppliers, and no gap in the middle for you to manage.
We'll tell you not to spend
If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.
You talk to the people building it
Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.
A fixed price before we start
You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.
You own all of it
Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.
Offices you can actually visit
Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.
Questions, answered.
Start a project
Build it.
With us.
Tell us what's holding your business back. We'll work with you to design and build what fixes it.
Luke Jagger
Co-Founder & Lead Designer


