Marketing that has to answer for itself.
SEO, Google Ads and content for Huddersfield businesses, run by people who also build the site the traffic lands on.
Free 30 minutes. No pitch, no obligation.
Most marketing reports are built to look like progress. Impressions up, rankings up, and no line connecting any of it to an enquiry. If you have had one of those monthly PDFs, you'll know the feeling.
We report on enquiries. Where they came from, what they cost, and which of them turned into work. Some months that conversation is uncomfortable, which is rather the point of having it.
The other difference is that we build the sites. When ads convert badly it's often the landing page rather than the campaign, and we can fix both. A marketing agency has to hope someone else does.
This is probably you if
- You're spending on ads and can't say what an enquiry costs.
- Your reports are full of numbers that aren't enquiries.
- You rank for your own company name and not much else.
- People find you locally, but only the ones who already knew you.
Sound familiar? We'll tell you honestly whether we can help.
Tell us what's going on
What we do
Local search
Google Business Profile, the structured data that places you in Kirklees, and pages built for what people here actually type. This is where most Huddersfield businesses have the easiest gains left.
Google Ads
Usually the first job is negative keywords, because most accounts are paying for searches that were never going to buy. Then landing pages that match the ad.
SEO
Technical foundations, structure and content aimed at buying intent rather than traffic volume. Slower than ads and it compounds.
Content that answers questions
The things customers ask before they buy. Cheaper than ads to acquire, and it keeps working after you stop paying.
Conversion work
Fixing the page rather than buying more traffic to it. Almost always the cheaper half of the problem.
Reporting you can check
Enquiries, sources and cost per enquiry. If a number looks wrong you can go and look at where it came from.
“Would highly recommend 628 and the team for any website design. They built my business's website from scratch, took the time to ensure we were happy at every step, and we couldn't be happier with the results.”
Jack Behrens Managing Director of NextGen Industrial DoorsMeet the people who'll actually do the work.
No account managers relaying messages. You talk to the people building the thing.
The Studio
Charlotte Daw
Design & UX Director
Ollie Beckwith
Full Stack Developer
Daniel Reilly
Full Stack Developer
Roger Smith
Growth Specialist
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Read moreWhy people choose us.
Plenty of studios can build you a website. Here's what tends to make the difference.
Design and engineering, one team
The people who name it and draw it sit with the people who build it. No handover between two suppliers, and no gap in the middle for you to manage.
We'll tell you not to spend
If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.
You talk to the people building it
Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.
A fixed price before we start
You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.
You own all of it
Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.
Offices you can actually visit
Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.
Questions, answered.
Start a project
Build it.
With us.
Tell us what's holding your business back. We'll work with you to design and build what fixes it.
Luke Jagger
Co-Founder & Lead Designer