Work out what the manual version is costing you first.
Custom software and integrations for Nottingham businesses, built by a studio in Leicester that will tell you when not to build.
Free 30 minutes. No pitch, no obligation.
Start with a number: how many hours a week does your team spend doing the thing by hand? Most people have never worked it out, and it decides whether custom software is worth building.
If it doesn't clear the cost of the build inside about two years, don't build it. We'll say so on the first call. When it does clear, and it often does, the case makes itself.
We're in Leicester, about forty minutes from Nottingham, and work with businesses across Nottinghamshire from there. We aren't going to claim an office we don't have.

This is probably you if
- A person spends hours each week moving data between systems.
- The business runs on a spreadsheet only two people understand.
- Off the shelf software does most of the job and not the important part.
- Per seat licences have grown every time you have hired.
Sound familiar? We'll tell you honestly whether we can help.
Tell us what's going onWhat we build
Integrations
Your systems passing data automatically rather than through somebody re-typing it. Usually the cheapest project with the fastest return.
Internal tools
The admin nobody outside the business sees, which is where most of the wasted hours actually are.
Customer portals
Letting customers self serve on orders, invoices and repeats, which removes phone calls rather than adding features.
Replacing licensed software
When the monthly fee has outgrown what the thing does, and owning it's cheaper than renting it.
Reporting
Numbers generated rather than assembled in Excel every Monday by someone who could be doing something else.
Taking on what exists
Inheriting a half finished build or a system whose author has left. We'll tell you honestly whether it's worth keeping.
“628 have been absolutely amazing to work alongside over the past couple of years. They have been invaluable in assisting us with tasks around our CMS, assisting with development and providing some incredible Wireframes, which we've been able to implement… Their knowledge around system and UI/UX design is absolutely incredible, as is their use and implementation of AI directly into external products such as ours.”
Joel Green Head of ITMeet the people who'll actually do the work.
No account managers relaying messages. You talk to the people building the thing.
The Studio

Charlotte Daw
Design & UX Director

Ollie Beckwith
Full Stack Developer

Daniel Reilly
Full Stack Developer

Roger Smith
Growth Specialist
Why people choose us.
Plenty of studios can build you a website. Here's what tends to make the difference.
Design and engineering, one team
The people who name it and draw it sit with the people who build it. No handover between two suppliers, and no gap in the middle for you to manage.
We'll tell you not to spend
If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.
You talk to the people building it
Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.
A fixed price before we start
You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.
You own all of it
Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.
Offices you can actually visit
Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.
Questions, answered.
Start a project
Build it.
With us.
Tell us what's holding your business back. We'll work with you to design and build what fixes it.
Luke Jagger
Co-Founder & Lead Designer

