Are you in Leicester?

Yes, we've a studio in the city and you're welcome to come in. We work with businesses across Leicestershire and the East Midlands from there.

How long does SEO take?

Three to six months before it's convincing, longer to compound. Technical fixes can move things sooner because removing a fault is the one change that can help within weeks. Be wary of a promise of page one in a month; it usually turns out to mean bidding on your own brand name.

Usually from £750 a month, plus VAT. Below about £500 there isn't enough time in it to do anything worth paying for, and we'd rather say that than take the money and do a token amount.

Do you guarantee rankings?

No, and nobody who understands the mechanism can. We'll tell you what we think is winnable and roughly how long it should take, and you can hold us to whether enquiries moved. A guarantee on a ranking is either meaningless or attached to a search nobody performs.

We rank well already but the phone is quiet. Why?

Usually because the terms you rank for aren't the ones buyers use, or because the page they land on answers a different question from the one they asked. Both are fixable and neither requires more traffic, which is why we look at this before selling you anything.

Should we do ads as well?

Often, and usually first. Ads tell you within a fortnight which searches actually produce enquiries, which is the single most useful input search work can have and takes the better part of a year to learn any other way. Our Google Ads page for Leicester covers how we run that side, and running both together is a page of its own.

Will you work on a site you didn't build?

Yes, most of the time. If the site is the actual problem we'll tell you before taking search money, because ranking a page that can't convert is an expensive way to find out it can't convert.

SEO Leicester

SEO in Leicester, aimed at the searches that actually buy.

5.0 ★★★★★ Google reviews 5.0 ★★★★★ Clutch

Projects launched: 34+
Of clients stay with us: 88%
Of work from referrals: 70%

Search work for Leicester businesses, run from a studio in the city and reported on enquiries rather than positions.

Book a free call See our work

Free 30 minutes. No pitch, no obligation.

The most common way search work wastes money in Leicester isn't bad execution. It's a year spent ranking for terms chosen because they had volume, by someone who never asked whether the people typing them were buying.

Two thousand searches a month with no purchase intent will fill your analytics and leave the phone silent. Forty searches from people holding a budget are worth more, and usually far cheaper to win.

So the first question isn't how we rank you. It's which twenty searches actually put work in your diary, which is a question about your customers rather than about Google.

Talk to us

SEO in Leicester, aimed at the searches that actually buy.

This is probably you if

Traffic went up and enquiries did not.
You rank for your own name and very little else.
Your last agency reported positions and never mentioned enquiries.
Nobody ever asked you which enquiries are actually worth having.

Sound familiar? We'll tell you honestly whether we can help.

Tell us what's going on

Recent work

All work (13)

Science & education ‣ Website

Excellerate Bioscience ‣ Custom Website & CMS

Sport & leisure ‣ Brand ‣ Website ‣ Software

Pennine Gymnastics ‣ Booking System, Website & Brand Identity

Science & education ‣ Website ‣ Marketing

West Yorkshire Maths Hub ‣ Web Design, Marketing

All work

What that involves

Choosing the right searches

Working out which terms come from people ready to buy, and being willing to say that the big-volume one you had your eye on isn't among them.

Technical foundations

Crawling, indexing, speed and structure. If Google can't read the site properly, nothing written on top of it lands.

Pages that answer the search

One page per thing you sell, written for what people typed rather than for how the company describes itself.

Local visibility

Profile, listings and the structured data that places you in Leicester, for the searches where being nearby is what decides it.

Content with buying intent

The questions people ask in the fortnight before they spend. Less traffic than the big terms and considerably more work from it.

Reporting on enquiries

Where they came from and what each cost. If a number looks wrong you can go and check where it came from.

Rated 5.0 by the people we build for.

Highly recommended 628, we had great support on developing a fresh/modern new website. We've already had some big client wins since the site launched.

Dr Benjamin Moore Associate Director at Excellerate Bioscience

Kryspin and Luke built the system the club runs on: classes, timetables, course blocks and bookings in one place, with parents able to book a spot themselves instead of ringing us. They were very professional, responsive, and transparent throughout the project. I would highly recommend them to anyone looking for a reliable and experienced software engineering or website designing company.

Greg Johnston Owner of Pennine Gymnastics

628 have been absolutely amazing to work alongside over the past couple of years. They have been invaluable in assisting us with tasks around our CMS, assisting with development and providing some incredible Wireframes, which we've been able to implement… Their knowledge around system and UI/UX design is absolutely incredible, as is their use and implementation of AI directly into external products such as ours.

Joel Green Head of IT

The 628 team were amazing! They suggested great ideas, implemented changes quickly, and consistently checked in to ensure we were happy.

Niall Simpson Founder of Pursue

Could not be happier with Luke and the team at Six Two Eight. Exceptional service from start to finish: friendly, good communication, and they went above and beyond for us. Great company, great results!

Jonathan Managing Director of Eight_OneTwo Architects

Would highly recommend 628 and the team for any website design. They built my business's website from scratch, took the time to ensure we were happy at every step, and we couldn't be happier with the results.

Jack Behrens Managing Director of NextGen Industrial Doors

Meet the people who'll actually do the work.

No account managers relaying messages. You talk to the people building the thing.

Luke Jagger

Co-Founder & Lead Designer
Kryspin Parchliniak

Co-Founder & Lead Developer
Charlotte Daw

Design & UX Director
Ollie Beckwith

Full Stack Developer
Daniel Reilly

Full Stack Developer
Roger Smith

Growth Specialist

Related services

Web Design Leicester

Custom websites designed and developed in-house at our Leicester studio, by a team rated 5.0 on Google and Clutch. Fixed price, no templates, and you work directly with the people building it.

PPC Agency Leicester

Google Ads for Leicester businesses, run by a studio in the city that builds the pages the clicks land on.

Technical SEO

The unglamorous half of search: whether Google can crawl your site, read it, and load it before somebody gives up.

Digital Marketing Leicester

SEO and Google Ads for Leicester businesses, reported on enquiries rather than impressions. If the honest answer is that it isn't working, we'll say so.

Why people choose us.

Plenty of studios can build you a website. Here's what tends to make the difference.

Design and engineering, one team

The people who name it and draw it sit with the people who build it. No handover between two suppliers, and no gap in the middle for you to manage.

We'll tell you not to spend

If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.

You talk to the people building it

Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.

A fixed price before we start

You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.

You own all of it

Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.

Offices you can actually visit

Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.

Questions, answered.

Ask a question

Start a project

Build it.
With us.

Tell us what's holding your business back. We'll work with you to design and build what fixes it.

Luke Jagger

Co-Founder & Lead Designer