Rebuilding everything isn't always the answer. We'll tell you honestly which one you're looking at.
Free 30 minutes. No pitch, no obligation.
Sites go off gradually. Pages get added with nowhere sensible to put them, plugins pile up, and load times creep. Slowly it stops matching how the business now works.
The risk with a redesign is throwing away the parts that were quietly working, search traffic especially. So we audit before we design, and we're careful about what moves.
We're based in Leicester and Huddersfield, and we work with businesses across the Midlands, Yorkshire and a fair way beyond. Happy to meet in person if that helps, happy to keep it to a call if it doesn't.

This is probably you if
- Your site works but feels tired next to newer competitors.
- It's grown page by page and the structure no longer makes sense.
- You want a new site without losing the search traffic you have.
- Nobody's sure whether you need a rebuild or a tidy-up.
Sound familiar? We'll tell you honestly whether we can help.
Tell us what's going onWhat that involves
Audit first
What's working, what isn't, and which pages bring in traffic you can't afford to lose.
Keeping your rankings
Every URL mapped to its new home and redirected. This is where most redesigns quietly go wrong.
Content migration
Moving what earns its place, rewriting what doesn't, removing pages nobody has read since 2019.
Performance
Old sites are slow for a handful of identifiable reasons. We find them rather than assuming a rebuild fixes it.
Phased or all at once
You don't always have to launch everything on one nervous Tuesday.
Post-launch monitoring
We watch rankings, errors and traffic closely for the weeks after launch, which is when problems actually appear.
“The 628 team were amazing! They suggested great ideas, implemented changes quickly, and consistently checked in to ensure we were happy.”
Niall Simpson Founder of PursueMeet the people who'll actually do the work.
No account managers relaying messages. You talk to the people building the thing.
The Studio

Charlotte Daw
Design & UX Director

Ollie Beckwith
Full Stack Developer

Daniel Reilly
Full Stack Developer

Roger Smith
Growth Specialist
Why people choose us.
Plenty of studios can build you a website. Here's what tends to make the difference.
Design and engineering, one team
The people who name it and draw it sit with the people who build it. No handover between two suppliers, and no gap in the middle for you to manage.
We'll tell you not to spend
If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.
You talk to the people building it
Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.
A fixed price before we start
You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.
You own all of it
Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.
Offices you can actually visit
Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.
Questions, answered.
Start a project
Build it.
With us.
Tell us what's holding your business back. We'll work with you to design and build what fixes it.
Luke Jagger
Co-Founder & Lead Designer
