SEO & Google Ads
These are usually bought from two different suppliers, and the cost of that is not the invoices. It is that the ads account learns within a fortnight which search terms produce enquiries, and whoever writes your content never sees it.
That is the most useful input search work can have. Learning it organically takes the better part of a year, because you must rank for something before finding out whether it was worth it. Ads answer in a fortnight.
Run together it becomes a loop. Ads find the terms that convert, those terms decide what gets written, and the budget moves off whatever you no longer need to pay for.
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