This year we checked the websites of 300 established companies across Leeds, Leicester and Beverley. Nearly half were still loading compatibility scripts for versions of Internet Explorer retired a decade ago. A third had analytics recording nothing at all.
One in six had no mobile layout. One in fourteen had no security certificate. None of it shows from the front, which is why nobody had fixed it.
Technical SEO is that layer. It is regularly the reason good content does not rank: the pages are slow, or duplicated, or not indexed at all, and no amount of writing gets around it.
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