Technical SEO

Nobody has looked under the bonnet in years.

The unglamorous half of search: whether Google can crawl your site, read it, and load it before somebody gives up.

Free 30 minutes. No pitch, no obligation.

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Technical SEO

This year we checked the websites of 300 established companies across Leeds, Leicester and Beverley. Nearly half were still loading compatibility scripts for versions of Internet Explorer retired a decade ago. A third had analytics recording nothing at all.

One in six had no mobile layout. One in fourteen had no security certificate. None of it shows from the front, which is why nobody had fixed it.

Technical SEO is that layer. It is regularly the reason good content does not rank: the pages are slow, or duplicated, or not indexed at all, and no amount of writing gets around it.

Talk to us
Nobody has looked under the bonnet in years.

This is probably you if

  • You publish content and it never seems to rank.
  • Traffic dropped and nobody could explain why.
  • You moved or redesigned the site and it never recovered.
  • Nobody has opened Search Console in a year.

Sound familiar? We'll tell you honestly whether we can help.

Tell us what's going on

What that involves

Crawling and indexing

Whether Google can reach your pages and whether it has chosen to keep them. Sites regularly have whole sections excluded by a line in a file nobody remembers writing.

Core Web Vitals

Loading, responsiveness and layout stability, measured on a mid-range phone rather than on the machine the site was built on, which is where these tests are usually failed.

Duplication and self-competition

The same page reachable at several URLs, or forty near-identical location pages splitting their own relevance. Fixing this often means deleting pages, which works better than it sounds.

Structured data

Marking up what the business is, where it operates and what it sells, so the parts of search that use it can. Cheap, and missing from most sites we look at.

Migrations without a crater

Redirect mapping before a move rather than after. Most of the permanent traffic losses we get called about came from a launch where this was done afterwards.

Tracking that actually reports

Because a third of the sites we checked had analytics quietly recording nothing, and every decision made from that data was made blind.

“Would highly recommend 628 and the team for any website design. They built my business's website from scratch, took the time to ensure we were happy at every step, and we couldn't be happier with the results.”
Jack Behrens Managing Director of NextGen Industrial Doors
Who you'll be working with

Meet the people who'll actually do the work.

No account managers relaying messages. You talk to the people building the thing.

Ready to get started?

Let's talk

The Studio

Charlotte Daw, Design & UX Director at 628 Studio

Charlotte Daw

Design & UX Director

Ollie Beckwith, Full Stack Developer at 628 Studio

Ollie Beckwith

Full Stack Developer

Daniel Reilly, Full Stack Developer at 628 Studio

Daniel Reilly

Full Stack Developer

Roger Smith, Growth Specialist at 628 Studio

Roger Smith

Growth Specialist

Why people choose us

Why people choose us.

Plenty of studios can build you a website. Here's what tends to make the difference.

You talk to the people building it

Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.

A fixed price before we start

You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.

You own all of it

Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.

We'll tell you not to spend

If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.

Offices you can actually visit

Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.

We stay after launch

We watch how it performs, fix what surfaces and keep improving it. We don't hand over and disappear the week after you go live.

Questions, answered.

Start a project

Build it.
With us.

Tell us what's holding your business back. We'll work with you to design and build what fixes it.

Tell us what's holding your business back.

Luke Jagger

Co-Founder & Lead Designer

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