It's a poor reason to start a project, and a very common one. We'll help you work out what's worth doing before you spend anything.
Free 30 minutes. No pitch, no obligation.
The businesses getting value from AI have picked one unglamorous job and done it properly. Sorting enquiries. Reading invoices so nobody retypes them. Answering the same twenty questions. Less exciting than a launch, and likelier to pay for itself.
We work out which one that's for you, whether your data can support it, and what it costs to run. Sometimes the answer is that nothing here is worth doing yet. That's worth knowing before you spend.
We're based in Leicester and Huddersfield, and we work with businesses across the Midlands, Yorkshire and a fair way beyond. Happy to meet in person if that helps, happy to keep it to a call if it doesn't.

This is probably you if
- There's pressure to be doing something with AI and no clear plan.
- You've had a proposal and want a second opinion before spending.
- You're not sure whether your data is in a fit state.
- You want to know the running cost before, not after.
Sound familiar? We'll tell you honestly whether we can help.
Tell us what's going onWhat that involves
Opportunity review
Going through your processes to find the ones where AI would genuinely save time or money.
Feasibility
Whether the thing you have in mind is actually achievable with what exists today.
Data readiness
Whether your data is complete and clean enough. This is usually the real blocker.
Cost modelling
What it would cost to build and, more importantly, to run every month at your volumes.
Policy and risk
What staff should and shouldn't put into these tools, and where the regulatory edges are.
Roadmap
A prioritised plan you can act on, whether or not we're the ones who build it.
“Would highly recommend 628 and the team for any website design. They built my business's website from scratch, took the time to ensure we were happy at every step, and we couldn't be happier with the results.”
Jack Behrens Managing Director of NextGen Industrial DoorsMeet the people who'll actually do the work.
No account managers relaying messages. You talk to the people building the thing.
The Studio

Charlotte Daw
Design & UX Director

Ollie Beckwith
Full Stack Developer

Daniel Reilly
Full Stack Developer

Roger Smith
Growth Specialist
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Read moreWhy people choose us.
Plenty of studios can build you a website. Here's what tends to make the difference.
Design and engineering, one team
The people who name it and draw it sit with the people who build it. No handover between two suppliers, and no gap in the middle for you to manage.
We'll tell you not to spend
If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.
You talk to the people building it
Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.
A fixed price before we start
You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.
You own all of it
Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.
Offices you can actually visit
Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.
Questions, answered.
Start a project
Build it.
With us.
Tell us what's holding your business back. We'll work with you to design and build what fixes it.
Luke Jagger
Co-Founder & Lead Designer

