Is this actually worth doing yet?

For some businesses, and not for most. If your customers research at length before buying, they're already asking assistants and you should care. If they search once and phone the top local result, ordinary search and your Google profile still matter far more. We'll tell you which you're before quoting.

Can you guarantee we appear in AI answers?

No, and be careful with anyone who does. The same question can return different sources on different days and to different people. What we can do is make the site readable and quotable, get you cited where these systems look, and measure the change against a recorded baseline.

How is this different from normal SEO?

Most of it's not, which is the part the hype leaves out. Clean markup, fast pages, clear content and being mentioned by other reputable sites help in both places. The genuinely different parts are rendering, crawler permissions, and writing that states an answer rather than circling one.

What about GEO, AEO and the rest of the acronyms?

They're largely the same work under different names, and the naming is mostly a marketing exercise. We aren't going to invoice you for four disciplines that share one checklist.

Should we block AI crawlers?

It depends on what you sell. If your content is the product, blocking is defensible. If you want to be recommended by an assistant, blocking it guarantees you won't be. It's a business decision rather than a technical one and we'll lay out both sides.

How do you measure it?

By re-running a fixed set of real customer questions on a schedule and recording which sources are named. It's a sample rather than a ranking, and we'll describe it as one. Beware any dashboard presenting this as a precise position number, because that number can't exist.

It's usually part of search work rather than a separate retainer, because most of the effort overlaps. Where it's worth doing on its own we scope it as a fixed piece after the audit, so you know the number before starting.

AI Search Optimisation

AI search optimisation, minus the guesswork.

5.0 ★★★★★ Google reviews 5.0 ★★★★★ Clutch

Projects launched: 34+
Of clients stay with us: 88%
Of work from referrals: 70%

Being visible in AI Overviews and chat assistants, without pretending anybody has the algorithm figured out.

Book a free call See our work

Free 30 minutes. No pitch, no obligation.

A growing share of searches now end in an answer rather than a list. The reader takes the summary, and the links underneath get a fraction of the attention. Nobody clicked, and you were never in the room.

The industry response has been a rush of confident advice about ranking inside those answers. Most of it can't be tested. No reliable report exists for what an assistant told somebody yesterday, and anyone selling you one is guessing.

What can be checked is whether these systems can read your site, whether they cite you, and whether the pages they might quote actually say something worth quoting. That's a smaller promise and it's the honest one.

Talk to us

AI search optimisation, minus the guesswork.

This is probably you if

Impressions are holding up and clicks are falling.
Competitors get named in AI answers and you do not.
Somebody has quoted you a price for GEO and you want a second opinion.
You want to know whether this is worth acting on yet.

Sound familiar? We'll tell you honestly whether we can help.

Tell us what's going on

Recent work

All work (13)

Science & education ‣ Website

Excellerate Bioscience ‣ Custom Website & CMS

Sport & leisure ‣ Brand ‣ Website ‣ Software

Pennine Gymnastics ‣ Booking System, Website & Brand Identity

Science & education ‣ Website ‣ Marketing

West Yorkshire Maths Hub ‣ Web Design, Marketing

All work

What that involves

Being readable by machines

Clean markup, structured data, content served in the HTML rather than assembled by scripts. Assistants are worse at rendering than Google is, so this matters more here, not less.

Saying something quotable

Answers give sources when a page states a fact plainly. Marketing copy that circles a subject without committing to anything isn't citable, which is a writing problem rather than a technical one.

Checking who gets cited now

Running the questions your customers actually ask and recording what comes back, including who is named instead of you. Repeatable, and the only honest measurement here.

Being mentioned elsewhere

These systems lean on what other sites say about you. Directory entries, press and trade coverage matter more than a keyword ever did.

Keeping the crawlers straight

Deciding which AI crawlers you allow and what that costs you. Blocking everything is a decision with consequences; so is blocking nothing.

Telling you when it isn't worth it

For plenty of businesses the honest answer this year is that ordinary search still pays better. We'd rather say so than sell a retainer against a trend.

Rated 5.0 by the people we build for.

Could not be happier with Luke and the team at Six Two Eight. Exceptional service from start to finish: friendly, good communication, and they went above and beyond for us. Great company, great results!

Jonathan Managing Director of Eight_OneTwo Architects

Kryspin and Luke built the system the club runs on: classes, timetables, course blocks and bookings in one place, with parents able to book a spot themselves instead of ringing us. They were very professional, responsive, and transparent throughout the project. I would highly recommend them to anyone looking for a reliable and experienced software engineering or website designing company.

Greg Johnston Owner of Pennine Gymnastics

628 have been absolutely amazing to work alongside over the past couple of years. They have been invaluable in assisting us with tasks around our CMS, assisting with development and providing some incredible Wireframes, which we've been able to implement… Their knowledge around system and UI/UX design is absolutely incredible, as is their use and implementation of AI directly into external products such as ours.

Joel Green Head of IT

The 628 team were amazing! They suggested great ideas, implemented changes quickly, and consistently checked in to ensure we were happy.

Niall Simpson Founder of Pursue

Highly recommended 628, we had great support on developing a fresh/modern new website. We've already had some big client wins since the site launched.

Dr Benjamin Moore Associate Director at Excellerate Bioscience

Would highly recommend 628 and the team for any website design. They built my business's website from scratch, took the time to ensure we were happy at every step, and we couldn't be happier with the results.

Jack Behrens Managing Director of NextGen Industrial Doors

Meet the people who'll actually do the work.

No account managers relaying messages. You talk to the people building the thing.

Luke Jagger

Co-Founder & Lead Designer
Kryspin Parchliniak

Co-Founder & Lead Developer
Charlotte Daw

Design & UX Director
Ollie Beckwith

Full Stack Developer
Daniel Reilly

Full Stack Developer
Roger Smith

Growth Specialist

Related services

Technical SEO

The unglamorous half of search: whether Google can crawl your site, read it, and load it before somebody gives up.

SEO

We're based in Leicester, so the businesses we help you outrank are often ones we know. No jargon, no lock-in, and honest reporting on what's actually moving.

SEO & Google Ads

Running both together, by one team, so what the ads learn about your customers goes straight into the pages that have to earn their own traffic.

Why people choose us.

Plenty of studios can build you a website. Here's what tends to make the difference.

Design and engineering, one team

The people who name it and draw it sit with the people who build it. No handover between two suppliers, and no gap in the middle for you to manage.

We'll tell you not to spend

If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.

You talk to the people building it

Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.

A fixed price before we start

You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.

You own all of it

Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.

Offices you can actually visit

Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.

Questions, answered.

Ask a question

Start a project

Build it.
With us.

Tell us what's holding your business back. We'll work with you to design and build what fixes it.

Luke Jagger

Co-Founder & Lead Designer