Building something people will use every day?
Designing a tool people use daily is a different job to designing a website. It has to be quick, predictable, and stay out of the way once they know it.
Free 30 minutes. No pitch, no obligation.
A website has to convince someone once. A product has to work on the fortieth visit, when the person knows where they're going and just wants it done. That changes what good looks like.
We design around the tasks people repeat most, then get out of the way. Fewer clicks on the common path, predictable patterns, and states that tell you what's going on when something is loading or has gone wrong.
We're based in Leicester and Huddersfield, and we work with businesses across the Midlands, Yorkshire and a fair way beyond. Happy to meet in person if that helps, happy to keep it to a call if it doesn't.
This is probably you if
- You've got an idea for a product and need it designed properly.
- Your existing app works but people find it heavy going.
- You're adding features and it's starting to feel bolted together.
- You need something in front of users to test before you commit.
Sound familiar? We'll tell you honestly whether we can help.
Tell us what's going on
What that involves
Product discovery
What the product is for, who it's for, and which handful of jobs it has to do well before anything else.
Prototyping
Clickable versions in front of users early, so the expensive decisions get tested while they're still cheap.
Interface systems
A component library and rules that keep screen forty consistent with screen one.
Onboarding
Getting someone from signing up to doing the useful thing, with as little in between as possible.
States and edge cases
Empty, loading, error and permission states. The parts that get skipped and then cause all the support tickets.
Roadmapping
What ships now, what waits, and why. Enough plan to move without pretending you can see two years out.
“The 628 team were amazing! They suggested great ideas, implemented changes quickly, and consistently checked in to ensure we were happy.”
Niall Simpson Founder of PursueMeet the people who'll actually do the work.
No account managers relaying messages. You talk to the people building the thing.
The Studio
Charlotte Daw
Design & UX Director
Ollie Beckwith
Full Stack Developer
Daniel Reilly
Full Stack Developer
Roger Smith
Growth Specialist
Why people choose us.
Plenty of studios can build you a website. Here's what tends to make the difference.
Design and engineering, one team
The people who name it and draw it sit with the people who build it. No handover between two suppliers, and no gap in the middle for you to manage.
We'll tell you not to spend
If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.
You talk to the people building it
Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.
A fixed price before we start
You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.
You own all of it
Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.
Offices you can actually visit
Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.
Questions, answered.
Start a project
Build it.
With us.
Tell us what's holding your business back. We'll work with you to design and build what fixes it.
Luke Jagger
Co-Founder & Lead Designer