Brooke's Mill, Armitage Bridge, Huddersfield, HD4 7NR, which is about as central as Yorkshire gets. We work across West and North Yorkshire from there, and we are not going to claim offices we do not have.

Should we have a page for every town?

Almost certainly not. A page earns its place if you can say something true and specific on it, ideally work you have actually done there. If the only difference between two pages is the town name, Google can see that as easily as a reader can, and you are competing against yourself.

We already have twenty location pages. What now?

We look at which of them get any traffic at all. Usually a small number do and the rest are dead weight that dilutes the site. The fix is normally merging most of them into a few strong pages, which reads like a loss and generally is not.

Can we rank in Leeds from Huddersfield?

In ordinary results, yes, and we do. In the map results it is much harder, because those are weighted by proximity to the searcher and we cannot move the studio. We will tell you which of the two you are actually trying to win before you spend anything.

Usually from £750 a month. A genuine multi-town programme is more, because it is more work, and we would rather scope it to two places properly than five badly.

How long before it works?

Three to six months to be convincing, longer to compound. Consolidation work sometimes moves things faster than that, because removing self-competition is the rare change that can help within weeks.

Do you guarantee rankings?

No. We will tell you what we think is winnable and hold ourselves to whether enquiries moved, which is the number that pays your wages.

[email protected] 0116 504 7008

SEO Agency Yorkshire

Forty town pages is not a Yorkshire strategy.

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Search work for businesses across Yorkshire, run from a studio at Brooke's Mill in Huddersfield.

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SEO Agency Yorkshire

Yorkshire is not one market. Ranking in Leeds is a different job from ranking in Huddersfield, and both are different again from Skipton or Scarborough, because the competition and the search volume are nothing alike.

The standard answer is a page per town with the name swapped out. It worked a decade ago. Now it produces forty pages that compete with each other and get filed as the near-duplicates they are.

What works is deciding where you actually want the work, being genuinely strong there, and letting the rest follow from the site as a whole rather than from a page claiming an office you do not have.

Talk to us

Forty town pages is not a Yorkshire strategy.

This is probably you if

You have a page per town and none of them rank.
You want work across the region but only rank where you are based.
You are competing with Leeds agencies on their own doorstep.
Somebody built you location pages and could not say what they earned.

Sound familiar? We'll tell you honestly whether we can help.

Tell us what's going on

What that involves

Deciding where to compete

Where the demand actually is against how contested it is. Some Yorkshire towns are worth a real page. Most are worth a line on one you already have.

Pages built to be the best answer

Where a town page is justified it gets genuine local substance, work you have done there, and a reason to exist beyond the name in the heading.

Technical foundations

Crawling, indexing, speed and structure. On a site with lots of similar pages this is what decides whether they help or quietly compete.

Consolidating what is already there

Often the fastest gain is merging thin pages into one strong one. Deleting pages sounds like going backwards and regularly moves rankings up.

Local signals where they count

Profile, listings and structured data for the places you genuinely operate, rather than claimed presence in twenty towns.

Reporting by area

Enquiries split by where they came from, so you can see whether the region strategy is earning anything or just occupying pages.

“Highly recommended 628, we had great support on developing a fresh/modern new website. We've already had some big client wins since the site launched.”

Dr Benjamin Moore Principal Scientist at Excellerate Bioscience

Who you'll be working with

Meet the people who'll actually do the work.

No account managers relaying messages. You talk to the people building the thing.

Ready to get started?

Start your project with 628 today.

Let's talk

Founder Led

The Studio

Charlotte Daw

Design & UX Director

Ollie Beckwith

Full Stack Developer

Daniel Reilly

Full Stack Developer

Roger Smith

Growth Specialist

Why people choose us

Why people choose us.

Plenty of studios can build you a website. Here's what tends to make the difference.

You talk to the people building it

Founder-led, so there's no account manager relaying your question to someone you never meet. Decisions get made in the same conversation.

A fixed price before we start

You get the number up front, after a free call. No day rate quietly ticking over and no invoice that surprises you at the end.

You own all of it

Code, designs, hosting, repositories. No proprietary platform you can't leave and no licence that grows every time you hire someone.

We'll tell you not to spend

If a tidy-up solves it, we'll say so rather than sell you a rebuild. We'd rather lose the bigger job than take money for something that won't pay back.

Offices you can actually visit

Leicester and Huddersfield. Happy to sit down with you and map the thing out in person, happy to keep it to a call if that's easier.

We stay after launch

We watch how it performs, fix what surfaces and keep improving it. We don't hand over and disappear the week after you go live.

Questions, answered.

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Start a project

Build it.
With us.

Tell us what's holding your business back. We'll work with you to design and build what fixes it.

Luke Jagger

Co-Founder & Lead Designer